I have worked at Powerpac from 2017 – 2024 and have seen them through many evolutions of their look and branding. As the sole Designer at the company I have lent my expertise in creating and curating their brand across many different applications and platforms, from Websites, Flyers/Brochures, Sales Catalogues and Emails to Apparel, Vehicle Wraps, Signage and Stickers.
In early 2021 I even had the opportunity to help roll out a whole new look for the company.
This is an example of the new branding being developed 2021.
One of the last projects I worked on in Powerpac's marketing team was their product catalogue. A densely packed compendium of disparately sized product images and fluctuating requirements for conveying relevant information made this a challenging project logistically.
In the end we were able to balance our use of space and efficient conveying of information to land on an end product everyone was happy with.
I have designed a range of prints for Powerpac apparel.
These have been mostly focused on driving up brand recognition.
These have been mostly focused on driving up brand recognition.
The hoodies have been distributed to multiple construction sites around NZ and the shirts are worn by staff regularly. Both in and out of office.
In 2021 I got to delve into Powerpac's archives in order to create this
t-shirt honouring the company's 45th anniversary.
t-shirt honouring the company's 45th anniversary.
